Chatime
Chatime New Zealand, the home of freshly brewed iced tea and part of the global bubble tea sensation, offers a diverse range of flavours in a welcoming atmosphere. It's the go-to spot for tea enthusiasts across the country, serving up classic and innovative tea blends.
Outcomes
// Branding
// Packaging
// Promotional collateral
// Local area marketing
// Print + Digital design
// APP design + planning
Key responsibilities
// Worked closely with the marketing team to seamlessly integrate new global brand guidelines into store design, enhancing brand awareness and ensuring a consistent, captivating experience for customers.
// Conceptualised and lead the launch of the Loyal-tea APP and accompanying marketing collateral, meticulously managing timelines to ensure a successful, on-schedule market release, with a very tight deadline.
// Directed and supervised the end-to-end design process, coordinating with contractors, freelancers, printers, and agencies.
// As a brand ambassador for the global brand, I maintained a steadfast commitment to upholding brand guidelines across the entire business. Simultaneously, I remained adaptable to change, continuously pushing boundaries to meet evolving business objectives.
Blow me I’m a hot-tea campaign
Chatime Australia initiated a dynamic campaign to invigorate hot tea sales, acknowledging the shift in demand with changing seasons. As winter brought a decline in iced drink sales, the company strategically repositioned itself as a premier hub for hot tea.
Leveraging innovative marketing approaches and heightened visibility, Chatime showcased its diverse and delicious range of hot teas. This intentional pivot captured the interest of tea enthusiasts, meeting seasonal demands and resulting in amplified awareness and sales of their comforting hot beverages.
Chatime Loyal-tea App design & launch
2019 QSR Media Award Winner
Best Loyalty Programme for Chatime (AU) for Loyal-Tea Programme + App.
At Chatime, I partnered with the marketing team to design and launch the Loyal-tea app, ensuring an on-time release despite a tight deadline.
Key features
// Ordering ahead to skip the queue
// Cardless loyal-tea programme
// Store finder
// Loyal-tea offers and promotions
In addition, I oversaw the design of all launch collateral, spanning flyers, drink seals, napkins, balloons, t-shirts, stickers, badges, eDMs, and social media posts, ensuring they complemented the app's functionalities and met the strict launch schedule.
