BIG W

BIG W, a leading discount department store chain in Australia, provides families with affordable products, including homeware, apparel, electronics, and more. Renowned for their quality offerings at accessible prices, they keep customers informed about the latest deals through a weekly catalogue mailer.

Outcomes

// Catalogue design
// Print production
// Art direction
// Digital design
// In-store design

Key responsibilities

// Managing the end-to-end creation of weekly catalogues in a structured 3-week cycle. Simultaneously handling 3-4 catalogues at various stages, from initial briefings and conceptualisation to implementing changes and finalising for print.

// Working collaboratively with various departments of the business, such as marketing, photographers, stylists, agencies, printers, and buyers.

// Oversaw, guided, and briefed freelancers and artworkers.

// Other aspects of my work involved designing print and digital collateral, managing visual merchandising, and overseeing press from concept through to final print.